According to Global Web Index, Social Media has an important role to play in the purchase journey.
![youthfulconsumers_graphics_icon-01](https://www-stage.mlivemediagroup.com/wp-content/uploads/2019/01/youthfulconsumers_graphics_icon-01.png)
Greater than Half of digital consumers follow brands in social
![youthfulconsumers_graphics_icon-02](https://www-stage.mlivemediagroup.com/wp-content/uploads/2019/01/youthfulconsumers_graphics_icon-02.png)
Social Media is the top product research channel among 16-24 year olds
![youthfulconsumers_graphics_icon-03](https://www-stage.mlivemediagroup.com/wp-content/uploads/2019/01/youthfulconsumers_graphics_icon-03.png)
Unfortunately, only 13% say a BUY button encourages that behavior
Action Step:
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales.
![youthfulconsumers_infographic_800x257-copy](https://www-stage.mlivemediagroup.com/wp-content/uploads/2019/01/youthfulconsumers_infographic_800x257-copy.png)
INDUSTRY INSIGHTS
Blog Posts
Messaging Tips for Recruiting Degree Completions
Strategy & Insights
When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.
The Impact of Increasing Room Rates
Strategy & Insights
Revenue management strategies should be used to determine the optimal balance between rates and occupancy for maximizing overall revenue.
Tips for Universities to Enhance Recruitment Marketing
Strategy & Insights
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.