Start 2019 off right, by taking a little time to prepare. Spend just a few minutes with MLive Media Group’s Eric Hultgren and Kate Mudgett to learn some social media fundamentals. What is an Organic Post, how is this different from a Paid Post and how should the differences be informing social media campaign tactics?

We also look at some of the pieces that will play a vital role in social media success in 2019 (hint, fantastic creative is part, but not all, of the answer).

Finally, there is something between Organic and Paid – Boosted Posts. When does this make sense and what are the benefits? Check out the conversation between Eric Hultgren and Kate Mudgett to learn more.

INDUSTRY INSIGHTS

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Messaging Tips for Recruiting Degree Completions


When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.

The Impact of Increasing Room Rates


Revenue management strategies should be used to determine the optimal balance between rates and occupancy for maximizing overall revenue.

Tips for Universities to Enhance Recruitment Marketing


Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…

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