The "Whopper Detour"
Burger King launched their 2018 holiday campaign aimed at “trolling” McDonald’s, called the Whopper Detour. The idea is that a customer downloads the Burger King app, drives to McDonald’s, opens the app, the customer then receives a coupon for a 1 cent Whopper, and then has to drive back to a Burger King to redeem it. The campaign runs through Dec 12th and while Burger King is getting a lot of earned media, is it the right tactic?
During consumers’ busiest time of the year, Burger King is intentionally leaning into friction in hopes of converting a few Big Mac lovers. Eric Hultgren takes on the Whopper Detour and finds that they might not be playing the right game – while Burger King was a competitor of McDonald’s a decade ago, that is no longer true.
INDUSTRY INSIGHTS
Blog Posts
Messaging Tips for Recruiting Degree Completions
All
When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.
The Impact of Increasing Room Rates
All
Revenue management strategies should be used to determine the optimal balance between rates and occupancy for maximizing overall revenue.
Tips for Universities to Enhance Recruitment Marketing
All
Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…
WE'RE HERE TO HELP
Grow Your Business
This is the new MLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.
Ad Choices
