While the creative process may differ slightly from person to person, the overall themes stay constant. Define the goal, understand the client, get inspired and create. But how each goes about those tasks may differ. What similarities or differences do creatives in different fields share? We brought a Videographer and Creative Strategist together to discuss the topic of the creative process.

Listen as Myron Stanley and Andy Madson-Olson dive into the process of producing creative for clients. The ways they source inspiration, how they conceptualize, and what the journey is like working towards a finished product.

INDUSTRY INSIGHTS

Blog Posts

Messaging Tips for Recruiting Degree Completions


When developing creative for these audiences, it’s critical to consider these factors in the visuals, headlines, and copy.

The Impact of Increasing Room Rates


Revenue management strategies should be used to determine the optimal balance between rates and occupancy for maximizing overall revenue.

Tips for Universities to Enhance Recruitment Marketing


Effectively marketing a university to prospective students requires a well-rounded approach that leverages digital platforms, highlights unique selling points, utilizes targeted advertising, enhances the website…

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